Back again to Achievements Tales Additional than just a beer, why 1664 Blanc is so profitable – and what purpose its popular blue bottle plays
Nhờ chú trọng hương vị và di sản hàng trăm năm, 1664 Blanc đạt lợi nhuận cao nhất trong tất cả thương Helloệu thuộc tập đoàn Carlsberg, với 58%. Ảnh: 1664 Blanc
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To make certain they established a French wheat beer that differed from every other in existence. A single deserving of the first Kronenbourg brewery name.
This prosperous track record impressed Carlsberg to improve their core proposition with One more super quality variant of 1664: an edition specially created for celebrations, festivities and also other Specific instances.
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Equally beers drop inside the moderate calorie assortment when compared with other beers inside their respective variations.
If the specialists tasked with creating 1664 Blanc ended up exploring, generating and tweaking their recipe, the ambition was to infuse it with some kind of twist. To be sure they produced a French wheat beer that differed from any Other folks out there. 1 deserving with the 1664 title.
“They are quite dependable and professional, and In addition they assistance us on more info 1664 Blanc’s sustainability journey – by constantly lowering the carbon footprint of our bottles.”
Once the expert brewers tasked with producing 1664 Blanc ended up exploring, making and tweaking their recipe, the ambition was to really produce very good taste that has a twist, with a fragile citrus style as exclusive as its blue bottle.
Over time, the brewery underwent a number of title improvements, reflecting its evolution and development. From ‘La Brasserie du Canon’ to ‘Grande Brasserie de Cronenbourg’, And at last, in homage to its foundational year and its new place, the flagship beer was christened ‘Kronenbourg 1664’.
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“Vetropack often stands able to aid us in driving innovations and consumer-oriented initiatives,” Maravić notes.
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